Solution
NI MAX will not use the same for multiple USB devices. Once the device is connected to the PC, NI MAX stores the device's unique Serial Number in it's data files.
If the device is disconnected from the PC, it will remain stored in the NI MAX data files unless it is deleted. Therefore, another device (either of the same model or a different model) will be assigned a different name.
LabVIEW code will address USB devices using the name that is assigned in NI MAX. If LabVIEW needs to communicate with multiple devices, the device's name can be programmatically detected and changed. Refer to the following articles for instructions: